From Americans United's Wall of Separation blog:

"The project is designed to counter the Religious Right’s stated intentions to undermine civil rights for LGBT people in the wake of the high court’s Obergefell v. Hodges ruling – and reclaim religious freedom as a democratic principle that protects everyone.

That’s necessary now because extremist groups have redefined “religious freedom” and in the process, turned it into a thriving industry. The grandmotherly florist, the mom and pop bakery: These cases are simply chum for a far-right perpetual outrage machine. Groups like the Alliance Defending Freedom, the Southern Baptist Convention’s Ethics and Religious Liberty Commission and the U.S. Catholic bishops demand we protect our neighbors, as long as they are fetuses, or fundamentalist pastors, or corporate businessmen who think contraceptives are abortifacients.

Meanwhile, zealots profit – and inch ever closer to their goal of a theocratic America. This, to them, is success. But what does it profit a man, if he shall gain the whole world and lose his own soul?

When these groups succeed, others suffer."